Magpie: Will Orr, former CEO of WCRS
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Three interesting things:
1. Technology democratises product design, meaning you can make more things in the name of marketing: http://www.newspaperclub.co.uk/. Papers today, but 3D printers of tomorrow, can I cheaply make Marmite Shampoo instead of just pretending it exists?
2. Selfridges have come up with something that seems genuinely useful as well as quite clever. Brand utility is what it’s all about http://www.showstudio.com/project/mirrormirror/.
3. If ‘brand utility’ can sell make-up, it can also do good, whether that’s helping victims of Haiti or alcoholics who are trying to manage their addiction http://www.google.com/relief/haitiearthquake/,
http://www.drinkingdiary.com/index.html.
What are your three favourite bookmarks?
Tumblr
Guardian
Twitter
What’s the best tweet you’ve ever twittered?
Anything by John Prescott
Your favourite mobile app?
Not something I’ve used but this looks interesting and the future perhaps http://www.mobilecrunch.com.
What should all good marketers know about digital today?
Good digital marketing is about giving consumers gifts that make them fans.
When do you turn off your Blackberry?
When I got an iPhone
Calling all magpies in the Marketing Society membership to find and share their three favourite, shiny nuggets of wisdom and inspiration with the network for a new, regular feature on the blog – Magpie. From eccentric videos on YouTube to twitterfeeds that inspire you, new models/ways of thinking about marketing and creative ideas – send Amy.Fullalove@marketing-society.org.uk your three favourite things. The more eclectic the better.
Posted: May 26th, 2010 | Author: stuart.treasure | Filed under: Magpie | Tags: interviews, magpie, the marketing society, will orr | Leave a Comment »
